Fortune Rice is a brand known for its high-quality, premium rice, offering a variety of types like long-grain, basmati, and jasmine rice. It's characterized by its fluffy texture, delicate flavor, and versatility in various cuisines. Fortune rice has a mild and enticing aroma, akin to traditional Basmati. It has long, and slender grains. Its white and translucent grains when cooked, non-sticky and soft, providing a pleasing mouthfeel. It is subtle and delicate, making it a versatile choice for a multitude of dishes.